Shine Bright in a Crowded Market: Expert Insights with Heidi Thompson
In this episode, Jac & Ben are joined by Heidi Thompson, wedding business coach and Host of Evolve Your Wedding Business Podcast. Together, they dive into the topic of standing out in a crowded market in the wedding industry. Heidi shares her journey of how she got started in the wedding industry, noticing a shift towards more personalized and unique weddings. She saw an opportunity to start a wedding fair in the UK to cater to couples looking for something different.
The conversation delves into the common challenges wedding professionals face in standing out in a crowded market. Heidi emphasizes the importance of understanding the psychology of your ideal client and crafting a marketing plan that resonates with them.
They discuss the significance of honing down on a niche and showcasing it through social media content. Heidi stresses the importance of understanding the values and desires of your ideal clients to attract them effectively. Heidi also shares a success story of an officiant who successfully differentiated herself in a competitive market and saw significant growth in her business, ultimately leading to financial stability and the freedom to retire and travel.
GUEST INFORMATION:
Website: www.evolveyourweddingbusiness.com
Instagram: @evolveyourweddingbusiness
LinkedIn: www.linkedin.com/in/heidithompsonuk
Jac Bowie is a serial entrepreneur, media personality, and digital marketing expert, known for her talents in event production, instruction, and radio announcing. Currently spearheading The Wedding Academy, Jac seamlessly integrates her extensive business acumen, event management expertise, and digital marketing savvy into a myriad of projects including founding international women's network Business in Heels and Australian wedding planning business, Darling Don't Panic.