Crafting the Perfect Subject Line: Tips for Wedding Business Emails
Your email subject line is like the opening line of a great novel—get it right, and readers are hooked. Get it wrong, and they’ll skip over it without a second thought. For wedding professionals, crafting the perfect subject line is crucial to getting couples to open your emails and engage with your content.
Why Subject Lines Matter
A subject line is the first impression of your email. It sets the tone and determines whether your message gets read or sent straight to the trash. In fact, 47% of email recipients decide to open or ignore an email based solely on the subject line.
Tips for Writing Attention-Grabbing Subject Lines
- Be Conversational: Write like you’re talking to a friend. Imagine sending a text—casual, intriguing, and relatable.
- Example: “The #1 Venue Mistake to Avoid” or “I Made This Wedding Budget Mistake… Don’t Repeat It.”
- Avoid Spammy Words: Words like “free,” “discount,” and “buy now” can trigger spam filters. Instead, focus on creating curiosity or offering value.
- Invoke Curiosity: Tease something inside the email that compels the reader to click.
- Example: “You Won’t Believe What This Bride Did at Her Reception!”
- Keep It Short: Mobile users often see only the first 30–50 characters. Aim for brevity while maintaining intrigue.
- Use Numbers and Lists: Numbers catch the eye and promise quick, digestible content.
- Example: “5 Wedding Trends You Need to Know for 2024.”
Tools to Test Your Subject Lines
There are online tools like SubjectLine.com and CoSchedule’s Headline Analyzer that help you optimize subject lines. These tools score your subject line based on factors like length, emotion, and readability.
Real-Life Results
Kylie Kelly shared her best-performing subject line: “The #1 Mistake I Made Today.” It resonated because it was relatable, human, and piqued curiosity. Her open rates soared as readers couldn’t resist finding out what the mistake was.
The Connection to Open Rates
A poor open rate is often a sign that your subject lines need work. Test different styles, track the results, and refine your approach based on what resonates with your audience.
Key Takeaway: A great subject line isn’t about being clever—it’s about being real, relatable, and impossible to ignore.
Jac Bowie is a serial entrepreneur, media personality, and digital marketing expert, known for her talents in event production, instruction, and radio announcing. Currently spearheading The Wedding Academy, Jac seamlessly integrates her extensive business acumen, event management expertise, and digital marketing savvy into a myriad of projects including founding international women's network Business in Heels and Australian wedding planning business, Darling Don't Panic.