woman using MacBook Pro
| | | |

7 Easy SEO Tasks Wedding Professionals Can Tackle Each Month

SEO can seem overwhelming, but the truth is, you don’t need to spend hours every day to see results. By dedicating just a little time each month, you can gradually improve your website’s visibility, attract more clients, and grow your wedding business.

Here are seven simple SEO tasks to tackle each month to keep your website thriving.


1. Review and Refresh Existing Content

Search engines love updated content. Take a look at your existing blog posts and service pages to ensure they’re current and relevant.

What to Do:

  • Update outdated information (e.g., wedding trends for 2023 → 2024).
  • Add new examples or photos of your recent work.
  • Refresh keywords based on new research to align with what couples are searching for now.

Pro Tip: Use Google Search Console to identify which pages have dropped in rankings and focus on refreshing those first.


2. Research New Keywords

The way people search evolves over time, so keeping your keyword strategy updated is essential.

How to Research Keywords:

  • Use tools like KeySearch, Ubersuggest, or Google Trends.
  • Focus on long-tail keywords like “Best small wedding venues in Chicago.”
  • Look for keywords that align with upcoming seasons, like “Winter wedding centerpiece ideas.”

Goal: Identify 2-3 new keywords to target in your next batch of content.


3. Write a New Blog Post

Consistently adding fresh content signals to search engines that your website is active and valuable.

What to Write About:

  • Answer common client questions (e.g., “How to Choose a Wedding Photographer.”).
  • Highlight specific services you offer (e.g., “Rustic Wedding Décor Packages.”).
  • Cover trending topics (e.g., “Top Wedding Color Palettes for 2024.”).

Pro Tip: Optimize each blog post with keywords, meta descriptions, and high-quality images.


4. Update Your Google My Business Profile

For local wedding businesses, Google My Business (GMB) is a powerful tool for attracting nearby clients.

Tasks to Complete Each Month:

  • Add new photos of recent weddings or events.
  • Respond to reviews—thank clients for positive feedback and professionally address any concerns.
  • Post an update, like an announcement about a new service or a seasonal offer.

5. Build or Request Backlinks

Backlinks from reputable websites improve your authority and boost your rankings.

How to Get Backlinks:

  • Collaborate with local vendors (e.g., ask a venue to include your link on their vendor list).
  • Submit a guest post to a wedding blog or magazine.
  • Join directories like WeddingWire or The Knot.

Pro Tip: Aim for 2-3 new backlinks per month to steadily improve your site’s authority.


6. Optimize Images on Your Website

Images are crucial for showcasing your work, but if they’re not optimized, they can slow down your site.

Monthly Tasks:

  • Compress large images using tools like TinyPNG.
  • Add descriptive alt text to every image (e.g., “Bride holding a bouquet of white roses at an outdoor wedding.”).
  • Rename image files with keywords (e.g., “wedding-venue-dallas.jpg” instead of “IMG1234.jpg”).

7. Monitor Your Website Performance

Tracking your progress helps you see what’s working and where you need to adjust your strategy.

Tools to Use:

  • Google Analytics: Monitor traffic, popular pages, and bounce rates.
  • Google Search Console: Check rankings, clicks, and impressions for your target keywords.
  • PageSpeed Insights: Identify any speed issues slowing down your site.

Pro Tip: Set monthly goals based on your data, like increasing traffic to a specific page or improving engagement.


Bonus Tip: Repurpose Old Content

Save time by repurposing high-performing content into new formats.

  • Turn a popular blog post into a series of Instagram posts.
  • Create a Pinterest pin linking to an older blog that’s still relevant.
  • Update old FAQs into a fresh blog post with more detail.

Final Thoughts

You don’t need to tackle SEO all at once. By dedicating just a few hours each month to these simple tasks, you’ll build momentum, improve your rankings, and attract more clients to your wedding business.

Website |  + posts

Jac Bowie is a serial entrepreneur, media personality, and digital marketing expert, known for her talents in event production, instruction, and radio announcing. Currently spearheading The Wedding Academy, Jac seamlessly integrates her extensive business acumen, event management expertise, and digital marketing savvy into a myriad of projects including founding international women's network Business in Heels and Australian wedding planning business, Darling Don't Panic.

You Might Also Like..

Leave a Reply

Your email address will not be published. Required fields are marked *